Stay motivated with interactive articles and quizzes.Receive in-app one-on-one health coaching during business hours.Log exercise, weight, blood pressure and blood sugar for those on diabetic-specific plans.Track the foods you eat by searching a database or scanning barcodes.Generate a personalized calorie breakdown based on a series of lifestyle questions.It claims to focus on making tangible, sustainable lifestyle shifts rather than encouraging more extreme styles of eating (e.g., cutting out specific food groups or nutrients). What is Noom?ĭesigned by behavioral psychologists, nutritionists and personal trainers, Noom's Weight program is aimed at helping you lose weight in the long run. Here's everything you need to know about the diet plan, including how much Noom costs for a subscription - and how to figure out if it's the right fit for you.Įditor's note: Weight loss, health and body image are complex subjects - before deciding to go on a diet, we invite you gain a broader perspective by reading our exploration into the hazards of diet culture. That's why our team of registered dietitians at the Good Housekeeping Institute tested the program themselves, evaluating everything from coaching practices to daily calorie allotments. It has fallen under scrutiny in recent years, namely for some of the program's marketing tactics as well as complaints regarding its free-trial cancellation. Like any other paid diet program, Noom has its fair share of pros and cons. Play icon The triangle icon that indicates to play And you may be wondering if the subscription is actually worth it in the end. According to its website, Noom uses "science and personalization" to help users "better understand your relationship with food, how to be more mindful of your habits and give you the knowledge and support you need for long-lasting change."īut there's a cost associated with the diet plan and its signature coaching offerings, which some may not be aware of. Unlike many other diets that may focus solely on the physical aspects of weight loss, Noom claims to take a psychology-based approach, combining food tracking with cognitive behavioral therapy and individualized coaching to help you achieve your goals. Looking into weight loss programs? There's a high chance you've come across Noom, a hugely popular weight loss app that promises to help you "stop dieting" and "get lifelong results." Since its inception in 2008, it's quickly become one of the buzziest diets on the Internet - and now boasts more than 45 million users worldwide.
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